Assault on Paradise: The Globalization of a Little Community in Brazil by Conrad Phillip Kottak
222 pages, $31.95 list
1-4786-3583-5
978-1-4786-3583-3
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Assault on Paradise
The Globalization of a Little Community in Brazil
Fourth Edition
By the highest standards, Assault on Paradise ranks among the best and most complete modern ethnographic accounts ever written. In a rich narrative style, it chronicles the rapid social and economic change in Arembepe, a once-isolated coastal fishing village in Brazil where the author first conducted anthropological fieldwork more than fifty years ago. With emphasis on the impact of globalization, technology, and mass media, the current edition extends stories of people and events as well as internal and external changes.

Readers quickly feel a part of the evolving community of Arembepe and the author’s close friends and informants. As one reviewer put it, “The people and personalities come through in a very human and often amusing way. This isn’t ethnography with the people taken out.” The well-structured, jargon-free coverage makes it ideal for use in introductory anthropology courses.
Reactions
“A comprehensive view of the ongoing and increasing effects of globalization on small communities. The reader can picture how individuals are greatly affected and, through stories, better appreciate how technology affects and pushes cultures to change in many ways not easily understood.” — Lewis Jones, Gettysburg College

“I have used this wonderful ethnography for years. It nicely illustrates globalization and social change.” — Stephen A. Kaufman, Raritan Valley Community College
Table of Contents
Part One: A STORY OF CHANGE
1. Before: The Sixties
2. After: The Road to 1980

Part Two: PARADISE
3. The Structure of Equality
4. The Spirit of Fishermen
5. The Bigger Pond

Part Three: ASSAULT ON PARADISE
6. The Browning of Arembepe

Part Four: REALITY
7. Another Sunrise in the Land of Dreams
8. If You Don't Fish, You Work for Tibrás
9. The Web of Government
10. Social Differentiation and the Origin of Deviance
11. A Community of Outsiders
12. The Whole World Is Open to Arembepe
13. The Next Generation
14. Arembepe in 2004
15. Some Comparative Thoughts about Social Change and Globalization